THE MOUNTAIN IS GONE TO MUHAMMAD
The idea behind the project "ARSCODE" can be summarized in this remake of the famous popular saying. The Mountain is the huge historical heritage, artistic, environment, landscaping, but social and – why not? – food and wine, that exists in our city and the Metropolitan Area. Muhammad is the tourist, but even the occasional visitor and citizen, undertaking often tiring pilgrimage and takes charge of long waits next to places of worship represented by restaurants more or less slow or fast food and coffee or bar more or less lounge. Then consumes food and Rite back home more or less sated body parts ABS.
We then thought, to offer to the tourist, guest or citizen a way to trick the waiting: a kind of secular invitation to meditation, using a tool provided by modern information technology: the QR CODE. This CODE is that the barcode squares are now frequently on advertising posters, magazines or brochures; If the bracket with the App easily (and for free) available from your mobile phone (Smartphone), magically materializes in front of you and the mountain lost tourist, guest or citizen can see, First of all, where the abdominal parts of his body led it and, then, How to give pleasure to other parts of the same body.
Naples is a city, together, simple and mysterious. Not that we easily understandable places and other sounds you can't understand right away; is that the same place now looks bright and livable and, shortly after, becomes dark and "impossible".
Can't navigate into this reality with a conventional "Navigator". You need a unique "short code" to allow you to interpret (and reinterpret) continually places citizens who are experiencing.
That's why we called our project "ARSCODE": to highlight the effort to propose of "access codes" at sites of Naples, especially those less ' off the beaten path "from traditional tourism, using as before "key art, understood in the sense of immediately tangible expression of the cultural identity of the people of Naples. Of course you need try other "keys" to penetrate deeper and deeper into this identity, but this – if you want – we can do together "shoulder to shoulder".